We've got you covered with the buzziest new releases of the day. "The Golden Circle" - the why, how, and what. He explains how each of us can achieve greater success and satisfaction by inspiring others through a shared sense of purpose — as opposed to more commonly used tactics of coercion and manipulation. MoreReads Individual Leadership Development Six-Month Program, MoreReads Individual Leadership Development 12-Month Program, Reading Makeover Challenge: Read 1 Book in 1 Week – Tackle Your To-Be-Read Pile of Books, DIY: Become More Marketable, Learn Skills You Need in 2020 to 2022, Book Tracker: Reading Log to Keep Track of Books Read, Book Summary Template: Learn Which Questions to Ask to Delve More Deeply into Any Book, Problem Solving, Critical Thinking, Creativity & Decision Making Action Guide. The middle part of the book, however, I found to be quite difficult and painful to read. Anyway, they also love to talk about the Wright brothers and Steve Jobs. "The Golden Circle" - the why, how, and what. Many manipulative techniques work, and that is why so many people and companies continue to use them. Manipulative techniques are often used in sales and marketing. If you want to learn how to amplify the thing that work, this book is for you! You can look to others for best practices for WHAT and HOW, but in the end, what you find has to be consistent with your WHY. A summary of the book . I personally found this to be a pretty quick read. The WHY is the belief that drives the decision, and WHAT it does, gives us a way to rationalize the appeal of the product. It is, start to finish, lazy hyperbole and more of the same fist bumping "you're number one baby" so called "leadership" slang that business people often spout to one another to convince themselves how masterful they are at understanding the customer and what it is they need to hear. I believe that if people take charge of their career, they can accomplish a lot in life. It wasn't that what Sinek says is wrong, but it's based upon a lot of assumptions and relationships why little empirical evidence. Start with Why by Simon Sinek, the most recent book on Dailey’s Book Club list, is open for discussion from July to December 2017. Start with Why . Simon's Ted Talk was great but I don't think it's enough content for a book. And I want them to read books to further their understanding of a topic. I personally found this to be a pretty quick read. It’s a simple concept that is incredibly empowering: why … I haven’t read ‘Find Your Why’, but I can take a guess into what the book is about, if you’ve read it let me know if it benefited you. Great TED Talk, but not enough to carry a book. START WITH WHY HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION SIMON SINEK PORTFOLIO PORTFOLIO It provides a process to turn you business into a cause that like-minded people can support. The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. Are there certain chapters that should be read and some that should be skipped, or are the ideas scattered throughout? When your WHY is clear, others who have the same belief can help you to bring your cause to life. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, … Pondering the meaning of life. They know what products and services they offer. Simon Sinek describes in his book "Start with Why: How Great Leaders Inspire Everyone to Take Action" how leaders and companies should work as a series of circles, i.e. The WHY theory gives us the ability to communicate why we are doing certain things, helps entrepreneurs take better decisions, as well as individuals in the every day life. Why This Book Matters: Written by world-known author and motivational speaker, Simon Sinek, Start with Why explains how some leaders and organizations become more successful than others by deliberating on the importance of “Why?” rather than “What?” for success. About Start with Why. Sounds simple, but it isn't always. His simple message? Summary by Kim Hartman . Why do you get out of bed in the morning? Simon Sinek presents a compelling vision of how companies, organizations, and individuals can achieve success. The book was published in multiple languages including English, consists of 256 pages and is available in Hardcover format. As I was reading Start With Why, I was thinking the following: The Self-Made Billionaire Effect – My Thoughts, Start with Why: How Great Leaders Inspire Everyone to Take ActionThe Self-Made Billionaire Effect. Everybody knows what they do, some know how they do it, very few people know why they do what they do. This sometimes contradict our rational and analytical understanding of the situation. As professionals, you have the capacity to achieve so much more in life when you start with asking why. Let’s choose to focus on something positive, together. Simon is a trained ethnographer and Start With Why draws upon real-life experience… They knew WHY it was important to build an airplane. by Portfolio, Start with Why: How Great Leaders Inspire Everyone to Take Action. Start With Why published in the year 2009. One good point, offered with endless repetition, extreme oversimplification, and annoying inconsistencies, in a bad writing style. From one perspective, the book Start with Why is about marketing. Early adopters recognize the value of new ideas, and are willing to ignore imperfection because they can see the potential of an innovation. 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