Content marketing is a long-term strategy, so while you may have a slow start, each of these stages is absolutely vital to making sure you have a solid foundation in place to set yourself up for success. The company effectively markets itself using a combination of different content formats. In a nutshell, content strategy is the masterplan defining and driving the use of content to achieve your business goals. Won’t a list of things that need to happen written on the back of an envelope get the job done? Without engaging effectively with your audience, your content marketing strategy is just… content. If you mean by “long term” three months, then yeah. This strategy will work nicely to expound on my current writing habits. Content marketing is a type of marketing strategy that involves creating and distributing valuable, relevant, and engaging content in order to attract a targeted audience and encourage them to buy. The tone, language, and visual style present in both their online and print content forms the core of the supermarket’s brand image. Give you room to stretch, fail, get back up, and grow, Allow you to adjust as your environment changes around you, without having to make a drastic change, Align with your values, so you’ll be able to sustain it and endure challenges over time, Why content creators should have a basic understanding of web analytics, What tools you must use (forget about the rest and focus on these), The essential metrics you should measure to get the best performance out of your content, What to do with the information once you have it. As a last ditch effort to save their business during the 2008 recession, owner Marc Sheridan and his team dived into blogging. The consideration stage, in which the customer identifies that problem and researches how to resolve it. How much content can you really create about blenders? We also cater to all our different audiences by segmenting our content across various blogs. Content strategy: Content strategy is part of most content marketing strategies. The distinction, they suggest, is best explained with a Russian doll: a smaller strategy is inside a larger one. The company effectively markets itself using a combination of different content formats. Content marketing is a proven method to grow your brand or business. For a complete write-up on content strategy as it pertains to marketing, see our comprehensive Content Marketing Guide. Thanks for sharing. Part of resonating with your audience is creating a content marketing plan that correlates with particular phases of the buyer’s journey. Now that you know why content marketing is such a powerful online marketing tool, let’s dive into some real-life content marketing examples to help inform your own strategy: Our first content marketing example is River Pools and Spas. Good content - such as blog posts, informational videos, and more - are used to nurture buyers into making a purchase, gently guiding them toward the right solution for their needs. You want to know what you’re doing and why you’re doing it. Having that structure means your thinking suddenly has a path to travel that is mapped out in front of you. great post with lots of helpful links to follow. Want to graduate from the minor to the major leagues? This is not the case as sometimes, you will need to evaluate the performance of previous content before your produce the other. The difference between content strategy versus content marketing is this: Where content strategy is the overall plan of your content promotion, content marketing is the process of promoting the content. There are many different types of content you can create as part of your marketing strategy, including: Blog posts: Articles published on your website’s blog. In fact, you can document your content marketing strategy in the time it takes you to answer the following 13 questions: Want to learn more about these questions and the process behind this simple content marketing strategy? I really appreciate the way you structured the post – simple, easy to understand, and a delight to read. And don’t forget to download the accompanying free worksheet. In this case, a content marketing strategy is the smaller strategy inside the larger one, content strategy. Some people like to make a distinction between the terms content strategy and content marketing strategy. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.” Promote your business, showcase your art, set up an online shop or just test out new ideas. Check out these five resources to help you understand who your customer is: Once you thoroughly understand who your customer is, evaluate the content you already have. But how do you measure that? Start by creating buyer personas, or fictional representations of your ideal customers. This exercise will not only help you spot the gaps in your content that you need to fill, but it will also help you see that old content can become outdated and cost you top positions in search engines, cause user-experience failure, and more. If this is how content marketing staretgy is made then now worry I did’t evne know that I m making staretgy for my business like i always note down who is my compititors and what they are doing to get users and all that .Thanks you remineded me that I’m using it 🙂. Dominate your domain with an authorial voice that people listen to? You don’t need to create all, Now that you know why content marketing is such a, Our first content marketing example is River Pools and Spas. It’s an independent pool company, yet its content strategy is one of the most famous in, Their goal was to become the best teachers in the world about the industry by, In addition to its wide array of written content, the company offers a service called the HubSpot Academy, with free, Even more impressively, the Blendtec brand has become a, Among its most popular clips are the blending of an iPad (boasting 12 million views) and the blending of glow sticks. Wix.com is a leading cloud-based development platform with millions of users worldwide. A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. Ultimately, their content marketing strategy succeeded: it attracted a huge influx of customers, and saved the company as a result. A marketing strategy is designed by: Choosing the target market: By target market we mean to whom the organization wants to sell its products. I will surely be creating my own strategy now. But first we need to clear up a little confusion about content marketing strategy. Thanks, JD, for the kind words, and yes, that sounds like a good idea for the next CB content challenge. I’ve applied a few of these exercises and found them beneficial, particularly answering those 13 questions and fleshing out customer personas. These, As you expand your body of content, you might find it’s hard to keep track of all your different work. Metrics should be use in every statement. The jury is in, folks: We all need a documented content marketing strategy. Let’s be honest: Unless you are a content marketer for a big company, you don’t need much. This way, the time and energy you spend creating content will get you closer to a business objective. Improve brand reputation by building trust through content marketing. It’s no wonder so many people are interested in learning this skill. They post this content front and center as part of their website’s homepage design, so that it’s instantly visible to all site visitors. The decision stage, in which the buyer determines a solution. Download our 16-page guide to learn what questions to ask and how to develop your strategy. Yes, that’s one way to begin, especially if you are typically a perfectionist and just need to start your content marketing rather than waiting until you have the perfect plan. You won’t have to guess or wonder. We use the, How to optimize your content marketing strategy, Before you even begin to produce content, you’ll need to conduct, When your content marketing efforts directly address your audiences’ questions at each particular stage, you can better guide customers through the, As part of laying the groundwork for effective content, you’ll also want to do a, To ensure that your blog posts and other content rank high for SEO, write with specific keywords in mind. In this hour-long session, our Chief Operations Officer, Tony Clark, and Chief Content Officer, Sonia Simone, talk about: This is a great introduction to understanding the tools you need to successfully measure your content marketing strategy. Before you look at what you’re going to create, you need to … The role of the content strategist is to develop a roadmap for how content can contribute to achieving defined business goals. Thanks for the helpful post, shared it with colleagues. To ensure your content strategy is organized and well-planned, create a monthly editorial calendar for your blog, as well as a. And keep us posted on your progress. Content strategy is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry. Good to hear from you. While these content marketing examples are all very different from one another in terms of strategy and content type, they do have one thing in common: meticulous optimization. Content marketing is a type of marketing strategy that involves creating and distributing valuable, relevant, and engaging content in order to attract a targeted audience and encourage them to buy. Generating a large amount of content can be tricky if your product is very specific, but Blendtec pulls it off with creativity. Slide decks: Slide presentations that offer information, guidance, or tips. Builds brand awareness by placing your brand across the web. In addition to attracting and retaining customers, the company’s content strategy is critical to their branding. I will be making use of the ideas here. How did you go about creating it? Content Marketing Strategies- Step by Step. This will help ensure that you publish on a consistent basis and that your content stays varied, interesting, and fresh. For its content marketing strategy, GoPro shows us another type of visual content. When you do, the strategy will write itself. Among its most popular clips are the blending of an iPad (boasting 12 million views) and the blending of glow sticks. Many grocery stores overlook their content marketing strategy, but that’s certainly not the case for American supermarket chain Trader Joe’s. We often find ourselves in a dilemma about what type of content should be created and how it will be created. A year long plan at the most. If you’re a trendy handbag designer, on the other hand, your buyer persona might be a young fashionista. In addition to its wide array of written content, the company offers a service called the HubSpot Academy, with free online courses about content marketing, SEO, inbound marketing, and more. This article is extremely useful. A good starting point for your content strategy plan is to set out a content marketing mission statement. As you seek to expand your brand, you can rely on content marketing as a powerful tool. When I was teaching Public Relations courses at our local universities, I introduced students to the use of Managing By Objectives and how to integrate that approach into the development of a written PR strategy. Begin by taking a look at your competitors’ websites, blogs, and social media platforms, and then build your inspiration from their existing content pieces. I sorted it out now got all my content planned for at least 1 month in advance and it all follows a sequence, everything is working as it should. That’s a awesome content marketing checklist ideas. Content is truly a barrier to inbound marketing for many businesses. I would depend on some ones checklist for content marketing and this 13 questions helps us to create custom content marketing strategy for different sites. Under the Objectives are the tactics. Ask yourself questions such as “How old are they?” and “What are their interests and hobbies?” If you’re a B2B software company, that fictional customer might be a middle-aged, high-level company exec. Any thing beyond that, as anyone will tell you, will change so drastically you’ll have to throw your plan out. As you expand your body of content, you might find it’s hard to keep track of all your different work. Not sure what the others have up their sleeve … we’ll have to wait and see. You don’t need to create all these different content types from the get-go. You also need to keep your audience, competitors, and overall marketing plan in mind. Start with just one to build your foundation, and then branch out into other formats that suit your particular audience and niche. This should come as no surprise - we’re quite proud of our own content marketing strategy! Years ago, I had a boss that would always tell me…. A strong content marketing strategy should give you focus, not lock you into less-than-awesome ideas! Planning, implementing, and optimizing your content marketing program. I espishally liked the 13 questions listed, and will be making use of them. Between the Creative Blog and the Photography Blog, we make sure to address a wide range of user interests. To ensure your content strategy is organized and well-planned, create a monthly editorial calendar for your blog, as well as a social media calendar, that display the publishing date of each piece, its topic and title, and any additional details of your choice. It will also give you a bigger picture view of your content marketing plan as a whole. 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