As the Digital Product Manager, it is essential you have relevant Tertiary qualification in Computer Science or similar and be able to demonstrate 5+ years in a Product Manager or related role. The customer loyalty market is in a state of flux. While they want the process to move smoothly and teams to function efficiently, great digital product managers are driven to get things done. Finding the right resource can be a painstakingly difficult process without the right tools. Great digital product managers have enough experience in their field to gain the respect of their peers and team members, but they also must have unique skills sets to drive product delivery. Using market data, they manage existing products, and identify ways to enhance those products based on public perception. While needs can change and evolve, a PM is ultimately judged on what he or she says "no" to just as much as tasks that get the green light. Product managers are the glue that bind the many functions that touch a product—engineering, design, customer success, sales, marketing, operations, finance, legal, and more. The success of the product team is personified in the PM. Explore new tools to boost your marketing strategy. Some of these include: Because their job is more technical than other marketing careers, digital product managers must have a solid understanding of web development, from coding to layout. While physical cards decline amidst low-contact social ….. © Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use. This information can be used to estimate each phase of a campaign, identify when projects get behind or show employee utilization. Hiring platforms like Toptal specialize in matching businesses with product management professionals. Jobs home > Sr. Digital Product Manager Sr. Digital Product Manager Conshohocken, Pennsylvania - Explore location IT & Digital Solutions Full Time. Our guide shows you how to map out your personal short-term and long-term goals, become more productive in your day-to-day work, identify your key motivators, analyze your digital marketing skills, how to leverage your strengths, and understand the different paths you can take to reach your goals. Our company is looking for a Digital Product Manager to join our team. Managers handle the implementation. This may require the PM to conduct end-user tests or put together surveys to ask users what they need in the product. The best PMs will even share the "why" for the technology they build, supporting each feature or improvement with user-data. While the roadmap is an overview of all the technology and products that will be built, the product manager also needs to breakdown the key roadmap items into phases and assignments. The biggest difference between the two is the type of product – while traditional product managers might be selling books, digital product managers sell e-books. First, the PM handles creating the product roadmap using a tool like Aha. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products. A PM must resolve conflict, between the team, but also with other groups or stakeholders, including the C-suite. The Digital Product Manager will work closely with the journeys, segment, functional leadership, and execution teams to drive results for major digital… A successful roadmap outlines what will be built, by which teams or team members and what requirements need to be completed beforehand. He or she must manage communication across multiple team members and motivate them to get the job done. Posted: (1 months ago) digital product manager job description Template. The Digital Marketing Strategy And Planning toolkit contains: Start your Digital Marketing Plan today with our Free membership. Discover opportunities for strategic optimization in an industry which has seen year on year growth like no other 2020 was the year of E-commerce. Typically, digital product managers can earn between $80,000 and $100,000 a year. Digital product managers are primarily strategists and planners, meaning most earn bachelor's degrees in marketing before entering the position. Browse Product Marketing Manager Vacancies The day-to-day. Product manager responsibilities. It's our people. While these skills apply to the successful management of any project, digital product managers also have the technical skills to navigate and communication across teams ranging from development to marketing, sales and customer service in order to create the best customer journey possible. 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